It combines attitudes, motivations, needs, and emotions and influences how people think, behave, and approach internal and external situations. Personality is defined as the organized totality of characteristics or qualities that makes a person different from others. The findings will help to gain insight about the audience in order to fulfil the needs of the specific player and enable game industry to create more engaging and targeted games. In the present study, we examine the relationship between player personalities as conceptualised by Graves and their behavior in a MMORPG in China.
Studies about China MMORPGs players are also still scarce, and a better knowledge of them is to be hoped, given that China players are the largest MMORPGs user group in the world. To address these limitations, we should pay more attention to longitudinal data collected directly from games, which provides us with a solid empirical foundation to better understand these complex virtual worlds.
What is more, most of the current gaming research tends to be based on self-reported data obtained from the players using interviews, surveys, or ethnographic observations. However, the personality characteristics of players as a group are still not well understood, and there has been relatively little research involving personality of players and their in-game behavior. The diversity of player behaviors within game world also offers unique opportunities to study the relationship between personality and game playing, and MMORPGs are “a gold mine of personality data”. The personality, which reflects the behaviors that define and characterize each individual, has been recognized as one of the key components to understanding both the uses and effects of video games. Understanding player characteristics is an essential part of game design and also has important implications for increasing games’ potential for positive impact on society. The total gaming market revenue of China increased to US$18.5 billion in 2014, and MMORPGs accounted for about a third of it. MMORPGs (massively multiplayer online role-playing games) have become the most popular game genre, representing a revolution of social, cultural, and considerable financial impact. The results also show the possibility of using the game as a platform in inferring players’ value systems and in training people to develop certain skills.
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The finding provides valuable information on how to better design, evaluate, and understand enjoyment in games. These characteristics for fun, power, and immediate gratification are also predicted by the Red value system. Participants that scored high on the Red value system tend to spend more real money in the game, level up their character and ability as quickly as possible, and seek other achievements in the forms offered by game world. A number of correlations were found between the scores of value system and the in-game metrics. Online survey data from 1,577 players were paired with their behavioral metrics within the game. This study examines the relationship between player’s value systems and their actions in playing a massively multiplayer online role-playing game.
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